Looking at activities of current power users can suggest patterns of behavior that correlate to a future of high spending and engagement. You should know what features your power users engage with most often, what is their typical user journey. ![]() Once you know who your power users are, it’s time to understand how they’re using your app, so you can find out what keeps them coming back. You can do that by first identifying your “power users”, who are typically those with the highest LTV, the highest engagement, and app longevity. Pinpointing successful experiences and breaking them down into their components, can help you formulate an incredibly sticky app. 4 – Understand what you’re doing right, and do more of it And the deeper the relationship is, the more chances you have to retain your users and have them coming back to your platform.įrom allowing users to choose their plan, which then adapts their entire user journey, to suggested items based on shopping history – personalization helps create relevancy and heighten value, while delivering a unique UX. 3 – Personalize!Įnabling users to personalize their user experience (UX) can have a dramatic effect on app engagement and user retention, but it can also deepen their emotional connection to your app. When executed right, a clear, hassle-free and delightful onboarding process can not only improve your app stickiness, but also step up your user LTV and retention rate, making it a long-term investment well worth your resources and continuous optimization. Trashing your app is then likely to follow, and potentially even sharing their disappointment over social media, so be sure to put time and effort into a great first meeting. If onboarding is paved with interruptions like too much requested information, buggy performance, lack of clarity around functionality, or a long and tedious sign up process, users are very likely to take their frustrated thumbs elsewhere. Think of it as an audition that sets the tone of your relationship, where you need to quickly prove your app’s value and usefulness in solving their problems. 2 – Ensure a joyful onboarding experienceĪfter downloading, onboarding is the first introduction a user has to your app. The more specific they are, the better your chances are of incorporating effective stickiness factors into your app. ![]() Instead of ending up chucking away clunky functionality because you thought it’s what your users want, why not get rid of the guesswork and involve your target audience with development decisions?Īsk for their input on issues, broken user experiences, and wishlist for value-adding features. ![]() Here’s what you need to do to harness their hard-learned lessons into a wonderfully sticky app engagement strategy: 1 – Identify your weak pointsĮverything starts and ends with your users, their needs and expectations. So how do you make your app stickier? What is that secret sauce that compels users to keep using certain apps? Well, it turns out that sticky apps have a few things in common.
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